Profit modelling of newspapers circulation for Singapore Press Holdings
The creation of a mathematical model to predict the sales volume and subscription proportion of twos newspaper namely Straits Time and Lian He Zao Bao.
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Main Authors: | Chng, Cheow Sheng, Wee, Zhiqiang, Fang, Elvin Li Fong |
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Other Authors: | Chen, Shaoxiang |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9854 |
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Institution: | Nanyang Technological University |
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