Profit modelling of newspapers circulation for Singapore Press Holdings

The creation of a mathematical model to predict the sales volume and subscription proportion of twos newspaper namely Straits Time and Lian He Zao Bao.

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Bibliographic Details
Main Authors: Chng, Cheow Sheng, Wee, Zhiqiang, Fang, Elvin Li Fong
Other Authors: Chen, Shaoxiang
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9854
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Institution: Nanyang Technological University
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