Determinants of a successful suburban shopping center

This study examines the relative importance of retail space attributes such as anchor tenant, tenant mix, internal layout, external design and promotional activities in determining the success of a suburban shopping center. The study also tests the hypothesis that anchor tenant is the most importan...

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Bibliographic Details
Main Authors:	Ng, Alex Zhi Qiang, Oh, Chaoqun, Weng, Ruiling
Other Authors:	Gan, Pauline Lay Hong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/9858
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9858
record_format	dspace
spelling	sg-ntu-dr.10356-98582023-05-19T05:41:41Z Determinants of a successful suburban shopping center Ng, Alex Zhi Qiang Oh, Chaoqun Weng, Ruiling Gan, Pauline Lay Hong Nanyang Business School DRNTU::Business::Marketing This study examines the relative importance of retail space attributes such as anchor tenant, tenant mix, internal layout, external design and promotional activities in determining the success of a suburban shopping center. The study also tests the hypothesis that anchor tenant is the most important determinant of success in suburban shopping centers. 2008-09-24T07:37:08Z 2008-09-24T07:37:08Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9858 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Ng, Alex Zhi Qiang Oh, Chaoqun Weng, Ruiling Determinants of a successful suburban shopping center
description	This study examines the relative importance of retail space attributes such as anchor tenant, tenant mix, internal layout, external design and promotional activities in determining the success of a suburban shopping center. The study also tests the hypothesis that anchor tenant is the most important determinant of success in suburban shopping centers.
author2	Gan, Pauline Lay Hong
author_facet	Gan, Pauline Lay Hong Ng, Alex Zhi Qiang Oh, Chaoqun Weng, Ruiling
format	Final Year Project
author	Ng, Alex Zhi Qiang Oh, Chaoqun Weng, Ruiling
author_sort	Ng, Alex Zhi Qiang
title	Determinants of a successful suburban shopping center
title_short	Determinants of a successful suburban shopping center
title_full	Determinants of a successful suburban shopping center
title_fullStr	Determinants of a successful suburban shopping center
title_full_unstemmed	Determinants of a successful suburban shopping center
title_sort	determinants of a successful suburban shopping center
publishDate	2008
url	http://hdl.handle.net/10356/9858
_version_	1770566488703369216

Determinants of a successful suburban shopping center

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