An empirical study on the pricing strategies of hypermarkets in Singapore.

In this study, we examine the pricing behaviors of firms operating in the hypermarket sector in Singapore by investigating the relative price level set by retailers, the amount of price dispersion present in the market, and the price adjustment behaviors of retailers.

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Bibliographic Details
Main Authors: Koh, Wei Ling., Tan, Cailing.
Other Authors: Gan, Lydia Loo Geok
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9860
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Institution: Nanyang Technological University
Description
Summary:In this study, we examine the pricing behaviors of firms operating in the hypermarket sector in Singapore by investigating the relative price level set by retailers, the amount of price dispersion present in the market, and the price adjustment behaviors of retailers.