An empirical study on the pricing strategies of hypermarkets in Singapore.
In this study, we examine the pricing behaviors of firms operating in the hypermarket sector in Singapore by investigating the relative price level set by retailers, the amount of price dispersion present in the market, and the price adjustment behaviors of retailers.
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/9860 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-98602023-05-19T06:09:04Z An empirical study on the pricing strategies of hypermarkets in Singapore. Koh, Wei Ling. Tan, Cailing. Gan, Lydia Loo Geok Nanyang Business School DRNTU::Business::Marketing::Pricing In this study, we examine the pricing behaviors of firms operating in the hypermarket sector in Singapore by investigating the relative price level set by retailers, the amount of price dispersion present in the market, and the price adjustment behaviors of retailers. 2008-09-24T07:37:10Z 2008-09-24T07:37:10Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9860 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Pricing |
| spellingShingle |
DRNTU::Business::Marketing::Pricing Koh, Wei Ling. Tan, Cailing. An empirical study on the pricing strategies of hypermarkets in Singapore. |
| description |
In this study, we examine the pricing behaviors of firms operating in the hypermarket sector in Singapore by investigating the relative price level set by retailers, the amount of price dispersion present in the market, and the price adjustment behaviors of retailers. |
| author2 |
Gan, Lydia Loo Geok |
| author_facet |
Gan, Lydia Loo Geok Koh, Wei Ling. Tan, Cailing. |
| format |
Final Year Project |
| author |
Koh, Wei Ling. Tan, Cailing. |
| author_sort |
Koh, Wei Ling. |
| title |
An empirical study on the pricing strategies of hypermarkets in Singapore. |
| title_short |
An empirical study on the pricing strategies of hypermarkets in Singapore. |
| title_full |
An empirical study on the pricing strategies of hypermarkets in Singapore. |
| title_fullStr |
An empirical study on the pricing strategies of hypermarkets in Singapore. |
| title_full_unstemmed |
An empirical study on the pricing strategies of hypermarkets in Singapore. |
| title_sort |
empirical study on the pricing strategies of hypermarkets in singapore. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9860 |
| _version_ |
1770564315549532160 |