Meeting their match : the Big 5 and NTU accountancy undergraduates.

The most valuable asset of the Big 5 is its people. As such, it is important for them to attract employees who will perpetuate their success. This study attempts to identify the reasons for a student’s preference of a particular Big 5 firm over the others and the extent to which the Big 5 are succes...

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Bibliographic Details
Main Authors: Koh, Chon Kiat., Ong, Audrey Ser Ee., Sirly Rusmin.
Other Authors: Tay, Joanne Siok Wan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9872
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Institution: Nanyang Technological University
Description
Summary:The most valuable asset of the Big 5 is its people. As such, it is important for them to attract employees who will perpetuate their success. This study attempts to identify the reasons for a student’s preference of a particular Big 5 firm over the others and the extent to which the Big 5 are successful in achieving their recruitment objectives.