Desirability bias and the effect of financial penalties

The objective of this study is to investigate the effect of punishment, in the form of financial penalties, on the desirability bias. The desirability bias leads people to judge desirable outcomes to be more likely, at times leading to unnecessary optimism and dysfunctional risk-taking behaviour.

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Bibliographic Details
Main Authors: Bong, Liek Han, Chai, Shu Yu, Choo, Clara Hui Min
Other Authors: Tan, Hun Tong
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9922
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Institution: Nanyang Technological University