Desirability bias and the effect of financial penalties
The objective of this study is to investigate the effect of punishment, in the form of financial penalties, on the desirability bias. The desirability bias leads people to judge desirable outcomes to be more likely, at times leading to unnecessary optimism and dysfunctional risk-taking behaviour.
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2008
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| Online Access: | http://hdl.handle.net/10356/9922 |
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sg-ntu-dr.10356-99222023-05-19T06:24:02Z Desirability bias and the effect of financial penalties Bong, Liek Han Chai, Shu Yu Choo, Clara Hui Min Tan, Hun Tong Nanyang Business School DRNTU::Business::Marketing The objective of this study is to investigate the effect of punishment, in the form of financial penalties, on the desirability bias. The desirability bias leads people to judge desirable outcomes to be more likely, at times leading to unnecessary optimism and dysfunctional risk-taking behaviour. 2008-09-24T07:37:50Z 2008-09-24T07:37:50Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9922 Nanyang Technological University application/pdf |
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Nanyang Technological University |
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NTU Library |
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Asia |
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Singapore Singapore |
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DR-NTU |
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DRNTU::Business::Marketing |
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DRNTU::Business::Marketing Bong, Liek Han Chai, Shu Yu Choo, Clara Hui Min Desirability bias and the effect of financial penalties |
| description |
The objective of this study is to investigate the effect of punishment, in the form of financial penalties, on the desirability bias. The desirability bias leads people to judge desirable outcomes to be more likely, at times leading to unnecessary optimism and dysfunctional risk-taking behaviour. |
| author2 |
Tan, Hun Tong |
| author_facet |
Tan, Hun Tong Bong, Liek Han Chai, Shu Yu Choo, Clara Hui Min |
| format |
Final Year Project |
| author |
Bong, Liek Han Chai, Shu Yu Choo, Clara Hui Min |
| author_sort |
Bong, Liek Han |
| title |
Desirability bias and the effect of financial penalties |
| title_short |
Desirability bias and the effect of financial penalties |
| title_full |
Desirability bias and the effect of financial penalties |
| title_fullStr |
Desirability bias and the effect of financial penalties |
| title_full_unstemmed |
Desirability bias and the effect of financial penalties |
| title_sort |
desirability bias and the effect of financial penalties |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9922 |
| _version_ |
1770563863018733568 |