An empirical study of consumers' perceptions towards Financial Advisory Services.

• Main Authors: Chong, Siat Yin., Koh, Mann Ling., Lim, Yan Ling.
• Other Authors: Tan, Peter
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance
• Online Access: http://hdl.handle.net/10356/9939
• Institution: Nanyang Technological University

This study seek to determine the expectations of the local working population in their initial selection process of financial advisory representatives (FARs). In addition, we want to assist different types of institutions gain a better understanding of what consumers look for in the initial selectio...