An empirical study of consumers' perceptions towards Financial Advisory Services.

This study seek to determine the expectations of the local working population in their initial selection process of financial advisory representatives (FARs). In addition, we want to assist different types of institutions gain a better understanding of what consumers look for in the initial selectio...

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Bibliographic Details
Main Authors: Chong, Siat Yin., Koh, Mann Ling., Lim, Yan Ling.
Other Authors: Tan, Peter
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9939
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Institution: Nanyang Technological University
Description
Summary:This study seek to determine the expectations of the local working population in their initial selection process of financial advisory representatives (FARs). In addition, we want to assist different types of institutions gain a better understanding of what consumers look for in the initial selection of financial advisory services.