Time constrained influence maximization in social networks

• Main Authors: Liu, Bo, Cong, Gao, Xu, Dong, Zeng, Yifeng
• Other Authors: School of Computer Engineering
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Online Access: https://hdl.handle.net/10356/99472; http://hdl.handle.net/10220/12952
• Institution: Nanyang Technological University

Influence maximization is a fundamental research problem in social networks. Viral marketing, one of its applications, is to get a small number of users to adopt a product, which subsequently triggers a large cascade of further adoptions by utilizing "Word-of-Mouth" effect in social networ...