Consumer loyalty towards mobile phone brands.

This research branches out from common literature on consumer behavioural loyalty of mobile phone brands. It delved into the inclusion of need of cognition as an individual characteristic to provide a different perspective. The moderating effect of need for cognition was tested on the relationship b...

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Bibliographic Details
Main Authors:	Ong, Huichan., Tan, Leonard Chin Yang., Tan, Cindy Xinni.
Other Authors:	Lam, Shun Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/9966
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9966
record_format	dspace
spelling	sg-ntu-dr.10356-99662023-05-19T06:24:06Z Consumer loyalty towards mobile phone brands. Ong, Huichan. Tan, Leonard Chin Yang. Tan, Cindy Xinni. Lam, Shun Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This research branches out from common literature on consumer behavioural loyalty of mobile phone brands. It delved into the inclusion of need of cognition as an individual characteristic to provide a different perspective. The moderating effect of need for cognition was tested on the relationship between trust and satisfaction with both attitudinal and intentional loyalty. Results indicated that need for cognition had a negative effect on the relationship between brand satisfaction and intentional loyalty. This study was done in the context of the mobile phone users in Singapore. 2008-09-24T07:38:19Z 2008-09-24T07:38:19Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/9966 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Ong, Huichan. Tan, Leonard Chin Yang. Tan, Cindy Xinni. Consumer loyalty towards mobile phone brands.
description	This research branches out from common literature on consumer behavioural loyalty of mobile phone brands. It delved into the inclusion of need of cognition as an individual characteristic to provide a different perspective. The moderating effect of need for cognition was tested on the relationship between trust and satisfaction with both attitudinal and intentional loyalty. Results indicated that need for cognition had a negative effect on the relationship between brand satisfaction and intentional loyalty. This study was done in the context of the mobile phone users in Singapore.
author2	Lam, Shun Yin
author_facet	Lam, Shun Yin Ong, Huichan. Tan, Leonard Chin Yang. Tan, Cindy Xinni.
format	Final Year Project
author	Ong, Huichan. Tan, Leonard Chin Yang. Tan, Cindy Xinni.
author_sort	Ong, Huichan.
title	Consumer loyalty towards mobile phone brands.
title_short	Consumer loyalty towards mobile phone brands.
title_full	Consumer loyalty towards mobile phone brands.
title_fullStr	Consumer loyalty towards mobile phone brands.
title_full_unstemmed	Consumer loyalty towards mobile phone brands.
title_sort	consumer loyalty towards mobile phone brands.
publishDate	2008
url	http://hdl.handle.net/10356/9966
_version_	1770564395019010048

Consumer loyalty towards mobile phone brands.

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