High-tech associates (A) : accept the e-business challenge?
In late 1998, Sarah Fraser, Director of Singapore-based High-Tech Associates Pte. Ltd. (High-Tech), was reviewing various enquiries that she had recently received asking about the marketing consultancy's e-business service line. The number and diversity of such enquiries had been increasing not...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Case Study |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/99890 http://hdl.handle.net/10220/13539 http://www.asiacase.com/case/ntuAbcc/hiTechAssoc-A.html |
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| Institution: | Nanyang Technological University |
| Language: | English |