DESIGNING OPTIMAL MARKETING MIX STRATEGIES FOR A NEW CONSUMER DURABLE AND PAY-PER-CLICK MARKETING

DESIGNING OPTIMAL MARKETING MIX STRATEGIES FOR A NEW CONSUMER DURABLE AND PAY-PER-CLICK MARKETING

Ph.D

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Bibliographic Details
Main Author: ZHANG HAODONG
Other Authors: MARKETING
Format: Theses and Dissertations
Language:English
Published: 2014
Subjects:
sponsored search advertising, vertical differentiation, bidding strategy, new products, advertising, pricing
Online Access:http://scholarbank.nus.edu.sg/handle/10635/114768
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Institution: National University of Singapore
Language: English

Internet

http://scholarbank.nus.edu.sg/handle/10635/114768

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