Bonding through service friendliness: A potential double-edged sword

Advances in Consumer Research

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Bibliographic Details
Main Authors: Lim, E.A.C., Lee, Y.H., Foo, M.-D.
Other Authors: MARKETING
Format: Article
Published: 2014
Online Access:http://scholarbank.nus.edu.sg/handle/10635/114898
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Institution: National University of Singapore
Description
Summary:Advances in Consumer Research