Bonding through service friendliness: A potential double-edged sword
Advances in Consumer Research
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Main Authors: | Lim, E.A.C., Lee, Y.H., Foo, M.-D. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2014
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/114898 |
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Institution: | National University of Singapore |
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