Effects of metaphoric advertising among mainland Chinese consumers

Effects of metaphoric advertising among mainland Chinese consumers

10.1080/13527260210148639

Saved in:
Bibliographic Details
Main Author: Swee, H.A.
Other Authors: MARKETING
Format: Article
Published: 2014
Subjects:
Chinese
Headline
Illustration
Metaphors
Online Access:http://scholarbank.nus.edu.sg/handle/10635/114902
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Description
Summary:10.1080/13527260210148639

Similar Items