Effects of metaphoric advertising among mainland Chinese consumers

Effects of metaphoric advertising among mainland Chinese consumers

10.1080/13527260210148639

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Bibliographic Details
Main Author: Swee, H.A.
Other Authors: MARKETING
Format: Article
Published: 2014
Subjects:
Chinese
Headline
Illustration
Metaphors
Online Access:http://scholarbank.nus.edu.sg/handle/10635/114902
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Institution: National University of Singapore
id sg-nus-scholar.10635-114902
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spelling sg-nus-scholar.10635-1149022015-02-01T06:56:54Z Effects of metaphoric advertising among mainland Chinese consumers Swee, H.A. MARKETING Chinese Headline Illustration Metaphors 10.1080/13527260210148639 Journal of Marketing Communications 8 3 179-188 2014-12-12T07:04:44Z 2014-12-12T07:04:44Z 2002 Article Swee, H.A. (2002). Effects of metaphoric advertising among mainland Chinese consumers. Journal of Marketing Communications 8 (3) : 179-188. ScholarBank@NUS Repository. <a href="https://doi.org/10.1080/13527260210148639" target="_blank">https://doi.org/10.1080/13527260210148639</a> 13527266 http://scholarbank.nus.edu.sg/handle/10635/114902 NOT_IN_WOS Scopus
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
topic Chinese
Headline
Illustration
Metaphors
spellingShingle Chinese
Headline
Illustration
Metaphors
Swee, H.A.
Effects of metaphoric advertising among mainland Chinese consumers
description 10.1080/13527260210148639
author2 MARKETING
author_facet MARKETING
Swee, H.A.
format Article
author Swee, H.A.
author_sort Swee, H.A.
title Effects of metaphoric advertising among mainland Chinese consumers
title_short Effects of metaphoric advertising among mainland Chinese consumers
title_full Effects of metaphoric advertising among mainland Chinese consumers
title_fullStr Effects of metaphoric advertising among mainland Chinese consumers
title_full_unstemmed Effects of metaphoric advertising among mainland Chinese consumers
title_sort effects of metaphoric advertising among mainland chinese consumers
publishDate 2014
url http://scholarbank.nus.edu.sg/handle/10635/114902
_version_ 1681094889920528384

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