Using brand equity to counter outsourcing opportunism: A game theoretic approach

Using brand equity to counter outsourcing opportunism: A game theoretic approach

10.1007/s11002-009-9071-8

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Bibliographic Details
Main Authors: Lim, W.S., Tan, S.-J.
Other Authors: MARKETING
Format: Article
Published: 2014
Subjects:
Brand equity
Core competence
Game theory
Market entry
Outsourcing decision
Rate of learning
Online Access:http://scholarbank.nus.edu.sg/handle/10635/114915
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Institution: National University of Singapore
id sg-nus-scholar.10635-114915
record_format dspace
spelling sg-nus-scholar.10635-1149152023-10-26T08:24:40Z Using brand equity to counter outsourcing opportunism: A game theoretic approach Lim, W.S. Tan, S.-J. MARKETING Brand equity Core competence Game theory Market entry Outsourcing decision Rate of learning 10.1007/s11002-009-9071-8 Marketing Letters 20 4 369-383 2014-12-12T07:04:54Z 2014-12-12T07:04:54Z 2009 Article Lim, W.S., Tan, S.-J. (2009). Using brand equity to counter outsourcing opportunism: A game theoretic approach. Marketing Letters 20 (4) : 369-383. ScholarBank@NUS Repository. https://doi.org/10.1007/s11002-009-9071-8 09230645 http://scholarbank.nus.edu.sg/handle/10635/114915 000271474200004 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Brand equity
Core competence
Game theory
Market entry
Outsourcing decision
Rate of learning
spellingShingle Brand equity
Core competence
Game theory
Market entry
Outsourcing decision
Rate of learning
Lim, W.S.
Tan, S.-J.
Using brand equity to counter outsourcing opportunism: A game theoretic approach
description 10.1007/s11002-009-9071-8
author2 MARKETING
author_facet MARKETING
Lim, W.S.
Tan, S.-J.
format Article
author Lim, W.S.
Tan, S.-J.
author_sort Lim, W.S.
title Using brand equity to counter outsourcing opportunism: A game theoretic approach
title_short Using brand equity to counter outsourcing opportunism: A game theoretic approach
title_full Using brand equity to counter outsourcing opportunism: A game theoretic approach
title_fullStr Using brand equity to counter outsourcing opportunism: A game theoretic approach
title_full_unstemmed Using brand equity to counter outsourcing opportunism: A game theoretic approach
title_sort using brand equity to counter outsourcing opportunism: a game theoretic approach
publishDate 2014
url http://scholarbank.nus.edu.sg/handle/10635/114915
_version_ 1781789318206980096

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