Using brand equity to counter outsourcing opportunism: A game theoretic approach

10.1007/s11002-009-9071-8

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Bibliographic Details
Main Authors:	Lim, W.S., Tan, S.-J.
Other Authors:	MARKETING
Format:	Article
Published:	2014
Subjects:	Brand equity Core competence Game theory Market entry Outsourcing decision Rate of learning
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/114915
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Institution:	National University of Singapore

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