The effect of physical possession on preference for product warranty

The effect of physical possession on preference for product warranty

10.1016/j.ijresmar.2013.07.004

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Bibliographic Details
Main Authors: Chark, R., Muthukrishnan, A.V.
Other Authors: MARKETING
Format: Article
Published: 2014
Subjects:
Endowment effect
Loss aversion
Ownership perception
Physical possession
Touch
Warranty
Online Access:http://scholarbank.nus.edu.sg/handle/10635/114953
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Institution: National University of Singapore
Description
Summary:10.1016/j.ijresmar.2013.07.004

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