The effect of physical possession on preference for product warranty
10.1016/j.ijresmar.2013.07.004
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Main Authors: | Chark, R., Muthukrishnan, A.V. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2014
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/114953 |
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Institution: | National University of Singapore |
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