"Seeing" the social roles of brands: How physical positioning influences brand evaluation

"Seeing" the social roles of brands: How physical positioning influences brand evaluation

10.1016/j.jcps.2013.03.001

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Bibliographic Details
Main Authors: Huang, X., Li, X., Zhang, M.
Other Authors: MARKETING
Format: Article
Published: 2014
Subjects:
Advertisement
Brand positioning
Distance metaphor
Location metaphor
Social roles
Online Access:http://scholarbank.nus.edu.sg/handle/10635/116182
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Institution: National University of Singapore
id sg-nus-scholar.10635-116182
record_format dspace
spelling sg-nus-scholar.10635-1161822023-10-30T07:48:48Z "Seeing" the social roles of brands: How physical positioning influences brand evaluation Huang, X. Li, X. Zhang, M. MARKETING Advertisement Brand positioning Distance metaphor Location metaphor Social roles 10.1016/j.jcps.2013.03.001 Journal of Consumer Psychology 23 4 509-514 2014-12-12T07:46:44Z 2014-12-12T07:46:44Z 2013-10 Article Huang, X., Li, X., Zhang, M. (2013-10). "Seeing" the social roles of brands: How physical positioning influences brand evaluation. Journal of Consumer Psychology 23 (4) : 509-514. ScholarBank@NUS Repository. https://doi.org/10.1016/j.jcps.2013.03.001 10577408 http://scholarbank.nus.edu.sg/handle/10635/116182 000324962800009 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Advertisement
Brand positioning
Distance metaphor
Location metaphor
Social roles
spellingShingle Advertisement
Brand positioning
Distance metaphor
Location metaphor
Social roles
Huang, X.
Li, X.
Zhang, M.
"Seeing" the social roles of brands: How physical positioning influences brand evaluation
description 10.1016/j.jcps.2013.03.001
author2 MARKETING
author_facet MARKETING
Huang, X.
Li, X.
Zhang, M.
format Article
author Huang, X.
Li, X.
Zhang, M.
author_sort Huang, X.
title "Seeing" the social roles of brands: How physical positioning influences brand evaluation
title_short "Seeing" the social roles of brands: How physical positioning influences brand evaluation
title_full "Seeing" the social roles of brands: How physical positioning influences brand evaluation
title_fullStr "Seeing" the social roles of brands: How physical positioning influences brand evaluation
title_full_unstemmed "Seeing" the social roles of brands: How physical positioning influences brand evaluation
title_sort "seeing" the social roles of brands: how physical positioning influences brand evaluation
publishDate 2014
url http://scholarbank.nus.edu.sg/handle/10635/116182
_version_ 1781789478344458240

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