"Seeing" the social roles of brands: How physical positioning influences brand evaluation

"Seeing" the social roles of brands: How physical positioning influences brand evaluation

10.1016/j.jcps.2013.03.001

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Bibliographic Details
Main Authors: Huang, X., Li, X., Zhang, M.
Other Authors: MARKETING
Format: Article
Published: 2014
Subjects:
Advertisement
Brand positioning
Distance metaphor
Location metaphor
Social roles
Online Access:http://scholarbank.nus.edu.sg/handle/10635/116182
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Institution: National University of Singapore
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