Influence of messages and cues on brand attitudes in social media

Master's

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Bibliographic Details
Main Author:	ZHOU RUI
Other Authors:	INFORMATION SYSTEMS
Format:	Theses and Dissertations
Language:	English
Published:	2014
Subjects:	Perceived Advocacy,Brand Loyalty,Social Media,Elaboration Likelihood Model,Message Popularity,Commitment of Brand
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/117490
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-117490
record_format	dspace
spelling	sg-nus-scholar.10635-1174902015-01-05T19:31:42Z Influence of messages and cues on brand attitudes in social media ZHOU RUI INFORMATION SYSTEMS CHANG TING TING, KLARISSA Perceived Advocacy,Brand Loyalty,Social Media,Elaboration Likelihood Model,Message Popularity,Commitment of Brand Master's MASTER OF SCIENCE 2014-12-15T18:00:16Z 2014-12-15T18:00:16Z 2012-08-16 Thesis ZHOU RUI (2012-08-16). Influence of messages and cues on brand attitudes in social media. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/117490 NOT_IN_WOS en
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
language	English
topic	Perceived Advocacy,Brand Loyalty,Social Media,Elaboration Likelihood Model,Message Popularity,Commitment of Brand
spellingShingle	Perceived Advocacy,Brand Loyalty,Social Media,Elaboration Likelihood Model,Message Popularity,Commitment of Brand ZHOU RUI Influence of messages and cues on brand attitudes in social media
description	Master's
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS ZHOU RUI
format	Theses and Dissertations
author	ZHOU RUI
author_sort	ZHOU RUI
title	Influence of messages and cues on brand attitudes in social media
title_short	Influence of messages and cues on brand attitudes in social media
title_full	Influence of messages and cues on brand attitudes in social media
title_fullStr	Influence of messages and cues on brand attitudes in social media
title_full_unstemmed	Influence of messages and cues on brand attitudes in social media
title_sort	influence of messages and cues on brand attitudes in social media
publishDate	2014
url	http://scholarbank.nus.edu.sg/handle/10635/117490
_version_	1681095345348542464

Influence of messages and cues on brand attitudes in social media

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