Influence of messages and cues on brand attitudes in social media

• Main Author: ZHOU RUI
• Other Authors: INFORMATION SYSTEMS
• Format: Theses and Dissertations
• Language: English
• Published: 2014
• Subjects: Perceived Advocacy,Brand Loyalty,Social Media,Elaboration Likelihood Model,Message Popularity,Commitment of Brand
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/117490
• Institution: National University of Singapore

Master's