ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES

ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES

Master's

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Bibliographic Details
Main Author: LI MINGGUO
Other Authors: INFORMATION SYSTEMS
Format: Theses and Dissertations
Language:English
Published: 2011
Subjects:
Brand Community, User Innovation, Elaboration Likelihood Model, Diffusion of Innovations, Logit Model, Dell IdeaStorm, Salesforce.com IdeaExchange, B2
Online Access:http://scholarbank.nus.edu.sg/handle/10635/23741
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Institution: National University of Singapore
Language: English

Internet

http://scholarbank.nus.edu.sg/handle/10635/23741

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