ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES

Master's

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Bibliographic Details
Main Author:	LI MINGGUO
Other Authors:	INFORMATION SYSTEMS
Format:	Theses and Dissertations
Language:	English
Published:	2011
Subjects:	Brand Community, User Innovation, Elaboration Likelihood Model, Diffusion of Innovations, Logit Model, Dell IdeaStorm, Salesforce.com IdeaExchange, B2
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/23741
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Institution:	National University of Singapore
Language:	English

Description
Summary:	Master's

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