ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES
Master's
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2011
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/23741 |
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sg-nus-scholar.10635-237412017-10-21T08:08:01Z ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES LI MINGGUO INFORMATION SYSTEMS KIM SEUNG HYUN Brand Community, User Innovation, Elaboration Likelihood Model, Diffusion of Innovations, Logit Model, Dell IdeaStorm, Salesforce.com IdeaExchange, B2 Master's MASTER OF SCIENCE 2011-07-01T18:00:07Z 2011-07-01T18:00:07Z 2011-01-14 Thesis LI MINGGUO (2011-01-14). ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/23741 NOT_IN_WOS en |
institution |
National University of Singapore |
building |
NUS Library |
country |
Singapore |
collection |
ScholarBank@NUS |
language |
English |
topic |
Brand Community, User Innovation, Elaboration Likelihood Model, Diffusion of Innovations, Logit Model, Dell IdeaStorm, Salesforce.com IdeaExchange, B2 |
spellingShingle |
Brand Community, User Innovation, Elaboration Likelihood Model, Diffusion of Innovations, Logit Model, Dell IdeaStorm, Salesforce.com IdeaExchange, B2 LI MINGGUO ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES |
description |
Master's |
author2 |
INFORMATION SYSTEMS |
author_facet |
INFORMATION SYSTEMS LI MINGGUO |
format |
Theses and Dissertations |
author |
LI MINGGUO |
author_sort |
LI MINGGUO |
title |
ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES |
title_short |
ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES |
title_full |
ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES |
title_fullStr |
ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES |
title_full_unstemmed |
ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES |
title_sort |
organization’s adoption of user-initiated innovations in online brand communities |
publishDate |
2011 |
url |
http://scholarbank.nus.edu.sg/handle/10635/23741 |
_version_ |
1681080087861002240 |