ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES

Master's

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Bibliographic Details
Main Author: LI MINGGUO
Other Authors: INFORMATION SYSTEMS
Format: Theses and Dissertations
Language:English
Published: 2011
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/23741
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Institution: National University of Singapore
Language: English
id sg-nus-scholar.10635-23741
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spelling sg-nus-scholar.10635-237412017-10-21T08:08:01Z ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES LI MINGGUO INFORMATION SYSTEMS KIM SEUNG HYUN Brand Community, User Innovation, Elaboration Likelihood Model, Diffusion of Innovations, Logit Model, Dell IdeaStorm, Salesforce.com IdeaExchange, B2 Master's MASTER OF SCIENCE 2011-07-01T18:00:07Z 2011-07-01T18:00:07Z 2011-01-14 Thesis LI MINGGUO (2011-01-14). ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/23741 NOT_IN_WOS en
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
language English
topic Brand Community, User Innovation, Elaboration Likelihood Model, Diffusion of Innovations, Logit Model, Dell IdeaStorm, Salesforce.com IdeaExchange, B2
spellingShingle Brand Community, User Innovation, Elaboration Likelihood Model, Diffusion of Innovations, Logit Model, Dell IdeaStorm, Salesforce.com IdeaExchange, B2
LI MINGGUO
ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES
description Master's
author2 INFORMATION SYSTEMS
author_facet INFORMATION SYSTEMS
LI MINGGUO
format Theses and Dissertations
author LI MINGGUO
author_sort LI MINGGUO
title ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES
title_short ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES
title_full ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES
title_fullStr ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES
title_full_unstemmed ORGANIZATION’S ADOPTION OF USER-INITIATED INNOVATIONS IN ONLINE BRAND COMMUNITIES
title_sort organization’s adoption of user-initiated innovations in online brand communities
publishDate 2011
url http://scholarbank.nus.edu.sg/handle/10635/23741
_version_ 1681080087861002240