Strategic and ethical issues in antismoking message development: How US public health campaigners conceptualize efficacy and ethicality

Strategic and ethical issues in antismoking message development: How US public health campaigners conceptualize efficacy and ethicality

10.1080/14635240.2012.723373

Saved in:
Bibliographic Details
Main Authors: Cheng, I.-H., Lee, S.T.
Other Authors: COMMUNICATIONS AND NEW MEDIA
Format: Article
Published: 2016
Subjects:
Antismoking ads
Health messages
Media
Social marketing
Online Access:http://scholarbank.nus.edu.sg/handle/10635/124271
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Description
Summary:10.1080/14635240.2012.723373

Similar Items