Strategic and ethical issues in antismoking message development: How US public health campaigners conceptualize efficacy and ethicality

10.1080/14635240.2012.723373

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Bibliographic Details
Main Authors:	Cheng, I.-H., Lee, S.T.
Other Authors:	COMMUNICATIONS AND NEW MEDIA
Format:	Article
Published:	2016
Subjects:	Antismoking ads Health messages Media Social marketing
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/124271
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-124271
record_format	dspace
spelling	sg-nus-scholar.10635-1242712023-10-30T07:22:18Z Strategic and ethical issues in antismoking message development: How US public health campaigners conceptualize efficacy and ethicality Cheng, I.-H. Lee, S.T. COMMUNICATIONS AND NEW MEDIA Antismoking ads Health messages Media Social marketing 10.1080/14635240.2012.723373 International Journal of Health Promotion and Education 50 5 238-250 IHPEF 2016-06-01T10:13:16Z 2016-06-01T10:13:16Z 2012-09 Article Cheng, I.-H., Lee, S.T. (2012-09). Strategic and ethical issues in antismoking message development: How US public health campaigners conceptualize efficacy and ethicality. International Journal of Health Promotion and Education 50 (5) : 238-250. ScholarBank@NUS Repository. https://doi.org/10.1080/14635240.2012.723373 14635240 http://scholarbank.nus.edu.sg/handle/10635/124271 000213301700003 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Antismoking ads Health messages Media Social marketing
spellingShingle	Antismoking ads Health messages Media Social marketing Cheng, I.-H. Lee, S.T. Strategic and ethical issues in antismoking message development: How US public health campaigners conceptualize efficacy and ethicality
description	10.1080/14635240.2012.723373
author2	COMMUNICATIONS AND NEW MEDIA
author_facet	COMMUNICATIONS AND NEW MEDIA Cheng, I.-H. Lee, S.T.
format	Article
author	Cheng, I.-H. Lee, S.T.
author_sort	Cheng, I.-H.
title	Strategic and ethical issues in antismoking message development: How US public health campaigners conceptualize efficacy and ethicality
title_short	Strategic and ethical issues in antismoking message development: How US public health campaigners conceptualize efficacy and ethicality
title_full	Strategic and ethical issues in antismoking message development: How US public health campaigners conceptualize efficacy and ethicality
title_fullStr	Strategic and ethical issues in antismoking message development: How US public health campaigners conceptualize efficacy and ethicality
title_full_unstemmed	Strategic and ethical issues in antismoking message development: How US public health campaigners conceptualize efficacy and ethicality
title_sort	strategic and ethical issues in antismoking message development: how us public health campaigners conceptualize efficacy and ethicality
publishDate	2016
url	http://scholarbank.nus.edu.sg/handle/10635/124271
_version_	1781789837211205632

Strategic and ethical issues in antismoking message development: How US public health campaigners conceptualize efficacy and ethicality

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