Effectiveness and Consumer Preference of Online Advertising

Master's

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Bibliographic Details
Main Author:	HUANG SHANSI
Other Authors:	COMMUNICATIONS AND NEW MEDIA
Format:	Theses and Dissertations
Language:	English
Published:	2010
Subjects:	Banner Effectiveness, Executional Cues, Involvement, Interactivity
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/13099
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-13099
record_format	dspace
spelling	sg-nus-scholar.10635-130992017-10-21T10:03:06Z Effectiveness and Consumer Preference of Online Advertising HUANG SHANSI COMMUNICATIONS AND NEW MEDIA CHO HICHANG PARK BYUNGHO Banner Effectiveness, Executional Cues, Involvement, Interactivity Master's MASTER OF ARTS 2010-04-08T10:29:56Z 2010-04-08T10:29:56Z 2008-03-04 Thesis HUANG SHANSI (2008-03-04). Effectiveness and Consumer Preference of Online Advertising. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/13099 NOT_IN_WOS en
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
language	English
topic	Banner Effectiveness, Executional Cues, Involvement, Interactivity
spellingShingle	Banner Effectiveness, Executional Cues, Involvement, Interactivity HUANG SHANSI Effectiveness and Consumer Preference of Online Advertising
description	Master's
author2	COMMUNICATIONS AND NEW MEDIA
author_facet	COMMUNICATIONS AND NEW MEDIA HUANG SHANSI
format	Theses and Dissertations
author	HUANG SHANSI
author_sort	HUANG SHANSI
title	Effectiveness and Consumer Preference of Online Advertising
title_short	Effectiveness and Consumer Preference of Online Advertising
title_full	Effectiveness and Consumer Preference of Online Advertising
title_fullStr	Effectiveness and Consumer Preference of Online Advertising
title_full_unstemmed	Effectiveness and Consumer Preference of Online Advertising
title_sort	effectiveness and consumer preference of online advertising
publishDate	2010
url	http://scholarbank.nus.edu.sg/handle/10635/13099
_version_	1681078799793389568

Effectiveness and Consumer Preference of Online Advertising

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