Effectiveness and Consumer Preference of Online Advertising
Master's
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Main Author: | HUANG SHANSI |
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Other Authors: | COMMUNICATIONS AND NEW MEDIA |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2010
|
Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/13099 |
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Institution: | National University of Singapore |
Language: | English |
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