Enticing consumers via incomplete product experience: An investigation of online product interactivity designs

Enticing consumers via incomplete product experience: An investigation of online product interactivity designs

10.1145/1978942.1979335

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Bibliographic Details
Main Authors: Yi, C., Jiang, Z., Benbasat, I.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Full interaction
Interaction constraint
Product seductiveness
Triggered interaction
Virtual product experience (VPE)
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42771
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/42771

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