The effects of presentation formats and task complexity on online consumers' product understanding

The effects of presentation formats and task complexity on online consumers' product understanding

MIS Quarterly: Management Information Systems

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Bibliographic Details
Main Authors: Jiang, Z., Benbasat, I.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Product presentation
Product understanding
Task complexity
Virtual product experience
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42706
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/42706

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