The effects of presentation formats and task complexity on online consumers' product understanding

MIS Quarterly: Management Information Systems

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Bibliographic Details
Main Authors:	Jiang, Z., Benbasat, I.
Other Authors:	INFORMATION SYSTEMS
Format:	Conference or Workshop Item
Published:	2013
Subjects:	Product presentation Product understanding Task complexity Virtual product experience
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42706
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-42706
record_format	dspace
spelling	sg-nus-scholar.10635-427062024-11-09T01:08:01Z The effects of presentation formats and task complexity on online consumers' product understanding Jiang, Z. Benbasat, I. INFORMATION SYSTEMS Product presentation Product understanding Task complexity Virtual product experience MIS Quarterly: Management Information Systems 31 3 475-500 MISQD 2013-07-11T10:16:05Z 2013-07-11T10:16:05Z 2007 Conference Paper Jiang, Z.,Benbasat, I. (2007). The effects of presentation formats and task complexity on online consumers' product understanding. MIS Quarterly: Management Information Systems 31 (3) : 475-500. ScholarBank@NUS Repository. 02767783 http://scholarbank.nus.edu.sg/handle/10635/42706 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Product presentation Product understanding Task complexity Virtual product experience
spellingShingle	Product presentation Product understanding Task complexity Virtual product experience Jiang, Z. Benbasat, I. The effects of presentation formats and task complexity on online consumers' product understanding
description	MIS Quarterly: Management Information Systems
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Jiang, Z. Benbasat, I.
format	Conference or Workshop Item
author	Jiang, Z. Benbasat, I.
author_sort	Jiang, Z.
title	The effects of presentation formats and task complexity on online consumers' product understanding
title_short	The effects of presentation formats and task complexity on online consumers' product understanding
title_full	The effects of presentation formats and task complexity on online consumers' product understanding
title_fullStr	The effects of presentation formats and task complexity on online consumers' product understanding
title_full_unstemmed	The effects of presentation formats and task complexity on online consumers' product understanding
title_sort	effects of presentation formats and task complexity on online consumers' product understanding
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/42706
_version_	1821229081927090176

The effects of presentation formats and task complexity on online consumers' product understanding

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