Enticing consumers via incomplete product experience: An investigation of online product interactivity designs

10.1145/1978942.1979335

Saved in:

Bibliographic Details
Main Authors:	Yi, C., Jiang, Z., Benbasat, I.
Other Authors:	INFORMATION SYSTEMS
Format:	Conference or Workshop Item
Published:	2013
Subjects:	Full interaction Interaction constraint Product seductiveness Triggered interaction Virtual product experience (VPE)
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42771
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

Be the first to leave a comment!

Similar Items