Examining the strategic role of unused service capacity - a theory-in-use approach

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-032

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Bibliographic Details
Main Authors: Ng, Irene C. L., Wirtz, Jochen, Lee, Khai Sheang
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140158
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Institution: National University of Singapore