Examining the use of fine print messages in advertising
Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-029
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| Format: | Working Paper/Technical Report |
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2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140378 |
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sg-nus-scholar.10635-1403782019-04-23T08:58:25Z Examining the use of fine print messages in advertising Lan, Luh Luh Lwin, May O. Yu, Guat Hwa STRATEGY AND POLICY MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-029 1-26 2018-04-19T04:15:08Z 2018-04-19T04:15:08Z 2000-07 Working Paper/Technical Report Lan, Luh Luh, Lwin, May O., Yu, Guat Hwa (2000-07). Examining the use of fine print messages in advertising. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-029 : 1-26. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140378 Research Paper Series; 2000-029 |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| description |
Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-029 |
| author2 |
STRATEGY AND POLICY |
| author_facet |
STRATEGY AND POLICY Lan, Luh Luh Lwin, May O. Yu, Guat Hwa |
| format |
Working Paper/Technical Report |
| author |
Lan, Luh Luh Lwin, May O. Yu, Guat Hwa |
| spellingShingle |
Lan, Luh Luh Lwin, May O. Yu, Guat Hwa Examining the use of fine print messages in advertising |
| author_sort |
Lan, Luh Luh |
| title |
Examining the use of fine print messages in advertising |
| title_short |
Examining the use of fine print messages in advertising |
| title_full |
Examining the use of fine print messages in advertising |
| title_fullStr |
Examining the use of fine print messages in advertising |
| title_full_unstemmed |
Examining the use of fine print messages in advertising |
| title_sort |
examining the use of fine print messages in advertising |
| publishDate |
2018 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/140378 |
| _version_ |
1681097976445927424 |