Effectiveness of health messages in countering unhealthy food advertising: The role of regulatory fit
Food consumption is a major contributing factor to the rise of obesity, with poor dietary patterns persisting despite public education on the importance of eating healthily. Health researchers have attributed the continued consumption of high-caloried foods to the cumulative exposure of television v...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4500 |
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| Institution: | Singapore Management University |
| Language: | English |