The effects of regulatory fit and presentation order of health messages in countering unhealthy food advertising’s influence on attitudes and intentions to eat healthily
This research seeks to investigate the effectiveness of health messages in countering unhealthy food advertising’s influence on attitudes and intentions to eat healthily. Guided by a theoretical framework anchored in the regulatory fit theory, a quasi-experiment was conducted to test for the effects...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4446 |
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| Institution: | Singapore Management University |
| Language: | English |