The effects of regulatory fit and presentation order of health messages in countering unhealthy food advertising’s influence on attitudes and intentions to eat healthily

• المؤلفون الرئيسيون: YEO, Su Lin, LWIN, May O, HONG, Ying Yi
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2014
• الموضوعات: Business; Business and Corporate Communications; Medicine and Health Sciences
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/4446

This research seeks to investigate the effectiveness of health messages in countering unhealthy food advertising’s influence on attitudes and intentions to eat healthily. Guided by a theoretical framework anchored in the regulatory fit theory, a quasi-experiment was conducted to test for the effects...