Singapore Airlines : what it takes to sustain service excellence - a senior management perspective

Singapore Airlines : what it takes to sustain service excellence - a senior management perspective

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-002

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Bibliographic Details
Main Authors: Wirtz, Jochen, Johnston, Robert
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140412
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Institution: National University of Singapore
id sg-nus-scholar.10635-140412
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spelling sg-nus-scholar.10635-1404122019-04-23T08:58:20Z Singapore Airlines : what it takes to sustain service excellence - a senior management perspective Wirtz, Jochen Johnston, Robert MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-002 1-17 2018-04-19T05:48:12Z 2018-04-19T05:48:12Z 2002-01 Working Paper/Technical Report Wirtz, Jochen, Johnston, Robert (2002-01). Singapore Airlines : what it takes to sustain service excellence - a senior management perspective. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-002 : 1-17. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140412 Research Paper Series; 2002-002
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
description Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-002
author2 MARKETING
author_facet MARKETING
Wirtz, Jochen
Johnston, Robert
format Working Paper/Technical Report
author Wirtz, Jochen
Johnston, Robert
spellingShingle Wirtz, Jochen
Johnston, Robert
Singapore Airlines : what it takes to sustain service excellence - a senior management perspective
author_sort Wirtz, Jochen
title Singapore Airlines : what it takes to sustain service excellence - a senior management perspective
title_short Singapore Airlines : what it takes to sustain service excellence - a senior management perspective
title_full Singapore Airlines : what it takes to sustain service excellence - a senior management perspective
title_fullStr Singapore Airlines : what it takes to sustain service excellence - a senior management perspective
title_full_unstemmed Singapore Airlines : what it takes to sustain service excellence - a senior management perspective
title_sort singapore airlines : what it takes to sustain service excellence - a senior management perspective
publishDate 2018
url http://scholarbank.nus.edu.sg/handle/10635/140412
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