Quantifying nation equity with sales data : a structural approach

NUS Business School Research Paper Series; 2012-001

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Bibliographic Details
Main Author: Junhong Chu
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/140575
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Institution: National University of Singapore
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Summary:NUS Business School Research Paper Series; 2012-001