WHEN IS AFFECTIVELY NEGATIVE SELF-PRESENTATION DESIRED? A DOMINANCE-SIGNALLING ACCOUNT IN CONSUMER REFERENCE FOR NEGATIVE BRANDING
Bachelor's
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| Format: | Theses and Dissertations |
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2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/147514 |
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sg-nus-scholar.10635-1475142019-04-11T14:13:00Z WHEN IS AFFECTIVELY NEGATIVE SELF-PRESENTATION DESIRED? A DOMINANCE-SIGNALLING ACCOUNT IN CONSUMER REFERENCE FOR NEGATIVE BRANDING MARIA NG RUI YI NUS Business School DAN KING Bachelor's BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS 2018-09-21T07:21:58Z 2018-09-21T07:21:58Z 2016 Thesis MARIA NG RUI YI (2016). WHEN IS AFFECTIVELY NEGATIVE SELF-PRESENTATION DESIRED? A DOMINANCE-SIGNALLING ACCOUNT IN CONSUMER REFERENCE FOR NEGATIVE BRANDING. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/147514 |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| description |
Bachelor's |
| author2 |
NUS Business School |
| author_facet |
NUS Business School MARIA NG RUI YI |
| format |
Theses and Dissertations |
| author |
MARIA NG RUI YI |
| spellingShingle |
MARIA NG RUI YI WHEN IS AFFECTIVELY NEGATIVE SELF-PRESENTATION DESIRED? A DOMINANCE-SIGNALLING ACCOUNT IN CONSUMER REFERENCE FOR NEGATIVE BRANDING |
| author_sort |
MARIA NG RUI YI |
| title |
WHEN IS AFFECTIVELY NEGATIVE SELF-PRESENTATION DESIRED? A DOMINANCE-SIGNALLING ACCOUNT IN CONSUMER REFERENCE FOR NEGATIVE BRANDING |
| title_short |
WHEN IS AFFECTIVELY NEGATIVE SELF-PRESENTATION DESIRED? A DOMINANCE-SIGNALLING ACCOUNT IN CONSUMER REFERENCE FOR NEGATIVE BRANDING |
| title_full |
WHEN IS AFFECTIVELY NEGATIVE SELF-PRESENTATION DESIRED? A DOMINANCE-SIGNALLING ACCOUNT IN CONSUMER REFERENCE FOR NEGATIVE BRANDING |
| title_fullStr |
WHEN IS AFFECTIVELY NEGATIVE SELF-PRESENTATION DESIRED? A DOMINANCE-SIGNALLING ACCOUNT IN CONSUMER REFERENCE FOR NEGATIVE BRANDING |
| title_full_unstemmed |
WHEN IS AFFECTIVELY NEGATIVE SELF-PRESENTATION DESIRED? A DOMINANCE-SIGNALLING ACCOUNT IN CONSUMER REFERENCE FOR NEGATIVE BRANDING |
| title_sort |
when is affectively negative self-presentation desired? a dominance-signalling account in consumer reference for negative branding |
| publishDate |
2018 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/147514 |
| _version_ |
1681098748884680704 |