WHEN IS AFFECTIVELY NEGATIVE SELF-PRESENTATION DESIRED? A DOMINANCE-SIGNALLING ACCOUNT IN CONSUMER REFERENCE FOR NEGATIVE BRANDING
Bachelor's
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| Format: | Theses and Dissertations |
| Published: |
2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/147514 |
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| Institution: | National University of Singapore |