IT IS NOT JUST THE QUALITY THAT COUNTS: UNDERSTANDING HOW THE QUANTITY OF PRODUCTS AND DISTANCE BETWEEN PRODUCTS IN ADVERTISEMENTS AFFECT PRODUCT EVALUATION
Bachelor's
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| Format: | Theses and Dissertations |
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2018
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/147756 |
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sg-nus-scholar.10635-1477562019-04-11T15:48:47Z IT IS NOT JUST THE QUALITY THAT COUNTS: UNDERSTANDING HOW THE QUANTITY OF PRODUCTS AND DISTANCE BETWEEN PRODUCTS IN ADVERTISEMENTS AFFECT PRODUCT EVALUATION TAN SHAO XUAN STANLEY NUS Business School YAN ZHANG Bachelor's BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS 2018-09-26T08:56:57Z 2018-09-26T08:56:57Z 2014 Thesis TAN SHAO XUAN STANLEY (2014). IT IS NOT JUST THE QUALITY THAT COUNTS: UNDERSTANDING HOW THE QUANTITY OF PRODUCTS AND DISTANCE BETWEEN PRODUCTS IN ADVERTISEMENTS AFFECT PRODUCT EVALUATION. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/147756 |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
| collection |
ScholarBank@NUS |
| description |
Bachelor's |
| author2 |
NUS Business School |
| author_facet |
NUS Business School TAN SHAO XUAN STANLEY |
| format |
Theses and Dissertations |
| author |
TAN SHAO XUAN STANLEY |
| spellingShingle |
TAN SHAO XUAN STANLEY IT IS NOT JUST THE QUALITY THAT COUNTS: UNDERSTANDING HOW THE QUANTITY OF PRODUCTS AND DISTANCE BETWEEN PRODUCTS IN ADVERTISEMENTS AFFECT PRODUCT EVALUATION |
| author_sort |
TAN SHAO XUAN STANLEY |
| title |
IT IS NOT JUST THE QUALITY THAT COUNTS: UNDERSTANDING HOW THE QUANTITY OF PRODUCTS AND DISTANCE BETWEEN PRODUCTS IN ADVERTISEMENTS AFFECT PRODUCT EVALUATION |
| title_short |
IT IS NOT JUST THE QUALITY THAT COUNTS: UNDERSTANDING HOW THE QUANTITY OF PRODUCTS AND DISTANCE BETWEEN PRODUCTS IN ADVERTISEMENTS AFFECT PRODUCT EVALUATION |
| title_full |
IT IS NOT JUST THE QUALITY THAT COUNTS: UNDERSTANDING HOW THE QUANTITY OF PRODUCTS AND DISTANCE BETWEEN PRODUCTS IN ADVERTISEMENTS AFFECT PRODUCT EVALUATION |
| title_fullStr |
IT IS NOT JUST THE QUALITY THAT COUNTS: UNDERSTANDING HOW THE QUANTITY OF PRODUCTS AND DISTANCE BETWEEN PRODUCTS IN ADVERTISEMENTS AFFECT PRODUCT EVALUATION |
| title_full_unstemmed |
IT IS NOT JUST THE QUALITY THAT COUNTS: UNDERSTANDING HOW THE QUANTITY OF PRODUCTS AND DISTANCE BETWEEN PRODUCTS IN ADVERTISEMENTS AFFECT PRODUCT EVALUATION |
| title_sort |
it is not just the quality that counts: understanding how the quantity of products and distance between products in advertisements affect product evaluation |
| publishDate |
2018 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/147756 |
| _version_ |
1681098777075646464 |