FINDING THE RIGHT FIT: COGNITIVE AND AFFECTIVE BRAND EVALUATIONS OF PRODUCT PLACEMENTS ON YOUTUBE
Bachelor's
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| Format: | Theses and Dissertations |
| Published: |
2020
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/165239 |
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| Institution: | National University of Singapore |
| Summary: | Bachelor's |
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