FINDING THE RIGHT FIT: COGNITIVE AND AFFECTIVE BRAND EVALUATIONS OF PRODUCT PLACEMENTS ON YOUTUBE

FINDING THE RIGHT FIT: COGNITIVE AND AFFECTIVE BRAND EVALUATIONS OF PRODUCT PLACEMENTS ON YOUTUBE

Bachelor's

Saved in:
Bibliographic Details
Main Author: EDRIC MAK JIAN XING
Other Authors: COMMUNICATIONS AND NEW MEDIA
Format: Theses and Dissertations
Published: 2020
Subjects:
YouTube product placements
cognitive fit
affective fit
brand evaluations
Online Access:https://scholarbank.nus.edu.sg/handle/10635/165239
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
id sg-nus-scholar.10635-165239
record_format dspace
spelling sg-nus-scholar.10635-1652392020-03-09T13:13:53Z FINDING THE RIGHT FIT: COGNITIVE AND AFFECTIVE BRAND EVALUATIONS OF PRODUCT PLACEMENTS ON YOUTUBE EDRIC MAK JIAN XING COMMUNICATIONS AND NEW MEDIA MOHAMED ELMIE BIN NEKMAT YouTube product placements cognitive fit affective fit brand evaluations Bachelor's Bachelor of Social Sciences (Honours) 2020-03-09T02:40:32Z 2020-03-09T02:40:32Z 2019-11-15 Thesis EDRIC MAK JIAN XING (2019-11-15). FINDING THE RIGHT FIT: COGNITIVE AND AFFECTIVE BRAND EVALUATIONS OF PRODUCT PLACEMENTS ON YOUTUBE. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/165239
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
topic YouTube product placements
cognitive fit
affective fit
brand evaluations
spellingShingle YouTube product placements
cognitive fit
affective fit
brand evaluations
EDRIC MAK JIAN XING
FINDING THE RIGHT FIT: COGNITIVE AND AFFECTIVE BRAND EVALUATIONS OF PRODUCT PLACEMENTS ON YOUTUBE
description Bachelor's
author2 COMMUNICATIONS AND NEW MEDIA
author_facet COMMUNICATIONS AND NEW MEDIA
EDRIC MAK JIAN XING
format Theses and Dissertations
author EDRIC MAK JIAN XING
author_sort EDRIC MAK JIAN XING
title FINDING THE RIGHT FIT: COGNITIVE AND AFFECTIVE BRAND EVALUATIONS OF PRODUCT PLACEMENTS ON YOUTUBE
title_short FINDING THE RIGHT FIT: COGNITIVE AND AFFECTIVE BRAND EVALUATIONS OF PRODUCT PLACEMENTS ON YOUTUBE
title_full FINDING THE RIGHT FIT: COGNITIVE AND AFFECTIVE BRAND EVALUATIONS OF PRODUCT PLACEMENTS ON YOUTUBE
title_fullStr FINDING THE RIGHT FIT: COGNITIVE AND AFFECTIVE BRAND EVALUATIONS OF PRODUCT PLACEMENTS ON YOUTUBE
title_full_unstemmed FINDING THE RIGHT FIT: COGNITIVE AND AFFECTIVE BRAND EVALUATIONS OF PRODUCT PLACEMENTS ON YOUTUBE
title_sort finding the right fit: cognitive and affective brand evaluations of product placements on youtube
publishDate 2020
url https://scholarbank.nus.edu.sg/handle/10635/165239
_version_ 1681100644101914624

Similar Items