INVESTIGATING THE EFFECTS OF PERCEIVED MICROCELEBRITY MOTIVATION ON THE TRANSMISSION OF WORD-OF-MOUTH ACROSS SEARCH, EXPERIENCE, AND CREDENCE PRODUCTS

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Bibliographic Details
Main Author:	THAM SI JIA
Other Authors:	NUS Business School
Format:	Theses and Dissertations
Published:	2020
Subjects:	Advertising Microcelebrity Marketing Perceived Endorser Motives Search Experience Credence (SEC) Classification of Goods & Services Trust Formation Trust Transfer Perceived Risk Instagram Word-of-Mouth
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/171617
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-171617
record_format	dspace
spelling	sg-nus-scholar.10635-1716172020-07-20T13:22:51Z INVESTIGATING THE EFFECTS OF PERCEIVED MICROCELEBRITY MOTIVATION ON THE TRANSMISSION OF WORD-OF-MOUTH ACROSS SEARCH, EXPERIENCE, AND CREDENCE PRODUCTS THAM SI JIA NUS Business School LIM WEI SHI ELMIE NEKMAT Advertising Microcelebrity Marketing Perceived Endorser Motives Search Experience Credence (SEC) Classification of Goods & Services Trust Formation Trust Transfer Perceived Risk Instagram Word-of-Mouth Bachelor's BACHELOR OF BUSINESS ADMINISTRATION (HONOURS) BACHELOR OF SOCIAL SCIENCES (HONOURS) 2020-07-20T07:09:12Z 2020-07-20T07:09:12Z 2020-04-06 Thesis THAM SI JIA (2020-04-06). INVESTIGATING THE EFFECTS OF PERCEIVED MICROCELEBRITY MOTIVATION ON THE TRANSMISSION OF WORD-OF-MOUTH ACROSS SEARCH, EXPERIENCE, AND CREDENCE PRODUCTS. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/171617
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	Advertising Microcelebrity Marketing Perceived Endorser Motives Search Experience Credence (SEC) Classification of Goods & Services Trust Formation Trust Transfer Perceived Risk Instagram Word-of-Mouth
spellingShingle	Advertising Microcelebrity Marketing Perceived Endorser Motives Search Experience Credence (SEC) Classification of Goods & Services Trust Formation Trust Transfer Perceived Risk Instagram Word-of-Mouth THAM SI JIA INVESTIGATING THE EFFECTS OF PERCEIVED MICROCELEBRITY MOTIVATION ON THE TRANSMISSION OF WORD-OF-MOUTH ACROSS SEARCH, EXPERIENCE, AND CREDENCE PRODUCTS
description	Bachelor's
author2	NUS Business School
author_facet	NUS Business School THAM SI JIA
format	Theses and Dissertations
author	THAM SI JIA
author_sort	THAM SI JIA
title	INVESTIGATING THE EFFECTS OF PERCEIVED MICROCELEBRITY MOTIVATION ON THE TRANSMISSION OF WORD-OF-MOUTH ACROSS SEARCH, EXPERIENCE, AND CREDENCE PRODUCTS
title_short	INVESTIGATING THE EFFECTS OF PERCEIVED MICROCELEBRITY MOTIVATION ON THE TRANSMISSION OF WORD-OF-MOUTH ACROSS SEARCH, EXPERIENCE, AND CREDENCE PRODUCTS
title_full	INVESTIGATING THE EFFECTS OF PERCEIVED MICROCELEBRITY MOTIVATION ON THE TRANSMISSION OF WORD-OF-MOUTH ACROSS SEARCH, EXPERIENCE, AND CREDENCE PRODUCTS
title_fullStr	INVESTIGATING THE EFFECTS OF PERCEIVED MICROCELEBRITY MOTIVATION ON THE TRANSMISSION OF WORD-OF-MOUTH ACROSS SEARCH, EXPERIENCE, AND CREDENCE PRODUCTS
title_full_unstemmed	INVESTIGATING THE EFFECTS OF PERCEIVED MICROCELEBRITY MOTIVATION ON THE TRANSMISSION OF WORD-OF-MOUTH ACROSS SEARCH, EXPERIENCE, AND CREDENCE PRODUCTS
title_sort	investigating the effects of perceived microcelebrity motivation on the transmission of word-of-mouth across search, experience, and credence products
publishDate	2020
url	https://scholarbank.nus.edu.sg/handle/10635/171617
_version_	1681101395807174656

INVESTIGATING THE EFFECTS OF PERCEIVED MICROCELEBRITY MOTIVATION ON THE TRANSMISSION OF WORD-OF-MOUTH ACROSS SEARCH, EXPERIENCE, AND CREDENCE PRODUCTS

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